About
You have spent years getting genuinely good at something.
I am a business systems consultant for experienced experts. Your business still runs entirely on you knowing exactly where everything is and never being unavailable.
300+
Tools researched
R&D
Living lab
Zero
BS tolerance
Founder · Systems nerd · KitKat Connoisseur
What's changed
Three things shifted for expert businesses at roughly the same time. AI that genuinely multiplies what one person can produce. Purpose-built apps that do the work a hire used to do. Communities that turn expertise into income while you're nowhere near your laptop.
Most experts have one of these working. Almost no one has all three connected. That's what this is built to change: a connected system that runs without requiring you to be the router.
The approach
How it actually works
You've spent years getting really good at something. You know the difference between someone who's done the work and someone who's read about it. So do I.
Before I suggest anything, a tool, a system, a different way of running something, I've already used it. Broken it, usually. Rebuilt it. Compared it to the three other options you would have spent weeks researching yourself.
You get the conclusion, not the research process. My honest pick, the trade-offs, and the specific thing to do next. What should take five weeks of your evenings gets sorted in a session.
The measure of whether it worked isn't that things are more organised. It's that the week feels different. Fewer things that only you can handle. Less time spent on work that shouldn't be yours. More of your actual brain available for the work you're genuinely good at.
You're not a student here. You know your field better than I do. I just know the bit in between.
What I believe
Positions, not platitudes
Your time is the thing we’re protecting
Every recommendation is filtered through one question: does this give you back more than it takes? If the answer isn’t clearly yes, it doesn’t belong in your business.
Easier, not just better
Not optimised. Not more productive. Actually lighter. The feeling when you close a loop that’s been open for six months and realise you were carrying it the whole time.
Done beats perfect
A finished system that’s 80% right beats a perfect one that doesn’t exist yet. I will always push for the version you’ll actually use over the one that looks better on paper.
Ease is architecture, not attitude
A business that feels lighter is not the result of a mindset shift. It’s the result of designing out the friction, the manual handoffs, and the things that only work when you’re at your best. Ease is built, not decided.
The difference
What makes this different
I test things properly
Hundreds of tools tested. Not the sales page, not the demo. Real use, real failure, the moment at month three when you find out what it can’t do. When I recommend something it’s because I’ve already been through the part where it breaks.
I build instead of hiring
The right tool beats an extra person most of the time. I build the apps, automations, and workflows myself. No payroll. No management. No briefing time. Just the thing running the way it’s supposed to.
You get something you can actually use
Not a framework. Not concepts to implement later. Something you can put straight to work. Tested in a real business, adjusted for how your particular brain works. Not dependent on you being in a specific mood to run it.
The gap between how expert businesses could be running and how most of them are actually running is real and it's fixable. The people who fix it this year won't be working harder. They'll just have stopped doing it manually.
The people
Who I work with
Coaches and consultants
You’ve built something solid. The problem is every dollar of it requires you to show up. You know what needs to change. You just haven’t had a clear hour to change it. That’s the loop I help close.
Business Model X-RayAcademics and practitioners
Your best thinking is happening in sessions and gone by dinner. You have fifteen years of expertise in your head that your clients are paying for, and almost none of it exists anywhere else. I build the system that gets it out without requiring you to become a content person.
Thought Leadership Habit CreatorExecutives going independent
You left corporate with two decades of expertise and found out pretty quickly that the operational side of things used to be handled by other people. Rebuilding it alone, from scratch, was not the plan. I build the version of that for a business of one.
Energy Bandwidth AuditThe backstory
How I got here
Chapter one
The recruitment bit
My career started in an Inc500 international executive recruitment firm. Talent acquisition, resourcer, detective of talent. I fell into Human Resources and worked very long hours with direct mentorship from the CEO.
It was the kind of environment where you learned fast because there was no other option. And the thing I got good at, finding the right person for the right problem, turned out to be the same skill I would use on everything else from that point on.
Chapter two
The non-for-profit years
Then I moved to regional NSW and into the non-for-profit sector. Over 1,000 employees with a head office in Tamworth. It was a genuine culture shock. I met people who had horses, cows, chickens. Head offices in regional areas aren't as common as you'd think.
I went from not knowing how to use Microsoft Excel to being the data lead for an employee engagement program, having conversations with C-suite leaders about what the numbers actually meant. That was where I learned to take messy operational reality and turn it into something a decision-maker could act on.
It was also the first time I got introduced to what it means to design service experiences. Not just fix a process, but think about how the whole thing feels from the inside out.
Chapter two and a half
The COVID pivot
Somewhere along the way I also finished a Diploma in Human Resource Management. Lockdown. Freezing cold. Got it done.
Then during COVID I decided to use what I had. I'd been chucked in the deep end so many times that I'd accumulated an abnormal amount of experience for my age. Enough to get into the MBA program. I completed my Postgraduate Certificate at 85% off the usual price during COVID. Not a bad trade for a pandemic.
Also got a COVID dog. His name is Leo. He has strong opinions about my meeting schedule.
Chapter three
The law firm bit
My first proper process improvement role was inside one of Australia's two oldest law firms. The job was translator. HR spoke in people. IT spoke in systems. I became the one who could sit in a room with both and convert "we're drowning" into something specific enough to actually fix.
From there I moved to another law firm, this time as a business analyst and project manager in tech. Before AI, we used good old-fashioned, painful-to-setup automations and built a custom HR system to complete standard operating procedures. It was the first time I learned some code, managed a developer, and genuinely enjoyed it.
Chapter four
The bit where I made the same mistake
Then I went out on my own and did exactly what I now help people undo.
I built a job, not a business. Every client was custom. Every engagement started from scratch. I was really good at the work and completely underwater with everything else. Running the whole thing on me, all of it, whether I wanted it to or not.
"I understand systems for a living. And I still built a business that ran entirely on me. I teach from scars, not from a clean success story."
Chapter five
The part that makes sense of all of it
Here's the thing though. I genuinely find this interesting.
Finding the fault in a business model at 10pm isn't something I put up with. It's actually fun for me. The puzzle of it. The moment it clicks into place. Most people would rather do anything else, and I genuinely cannot think of a better way to spend a Tuesday night.
So when I finally fixed my own business, diagnosed what was broken, rebuilt how it ran, built the tools instead of hiring people to run them, I realised I wasn't the only expert sitting in this exact situation.
Just probably the only one whose first instinct was to build a new app about it.
Why the Club exists
I do the hard bit of figuring things out so you can get it done.
When something is eating time, energy or money, I find it, obsess over it, test a lot of things, and work out the fastest, most thorough way through. Then I bring it back to the Club so you skip the steep learning curve.
The original idea was simple. Instead of doing this one-to-one as a consultant, I wanted a place where experts could see the real problem, the real research, and the laziest, easiest way to solve it. Solution-agnostic, tested, and shared in plain English.
See inside the ClubLIVE guided AI and tech walkthroughs
Short, high-energy sessions in Standard. Longer build-together coaching in Premium. You show up, do the thing, and walk out with it implemented. No homework, no bookmarking for later.
BETA access to the AI tools I build
SOPs That Actually Get Used, Software Detox, Lazy Process Designer, Energy Bandwidth. Interactive experiences that take you A to B in minutes, not months, with a personalised answer in your inbox.
High-vibe virtual co-working
A room of experts who actually care about their craft and want business to feel easier. Body doubling does what another productivity app never will. You leave with finished work, not good intentions.
A growing vault of plug-and-play cheatsheets
Organised by what they do for you. Panadol (painkillers) for the annoying recurring problems. Unfrick Yourself for the people, process and tech barriers. Wisdom deep-dives on tools like Claude, Wix, Notion. Business Steroids for the consulting-grade work that normally costs thousands.
Built on PPT: People, Processes, Technology
I do not hand you a tool and walk away. I look at why a thing feels hard, then give you the process and the tech that make it feel easy. That is the difference between a help centre and a system you will actually use.
Most business problems have already been solved by someone willing to go completely down the rabbit hole. That someone is me. From SEO to AI for service delivery, if it is annoying enough, I have already gone looking, built a solve with AI, or will soon.
Where to start
The natural flow
Most people run a free diagnostic first. It takes about 8 minutes, gives you a personalised read on where your business is losing time or money, and costs nothing. From there you choose the level that fits where you actually are right now.
The human bit
The bit you'd find out at a coffee anyway
I genuinely find a well-run process satisfying the way other people feel about a good film. I stay up later than I should thinking about how something could run better. I get unreasonably pleased when a system does exactly what it's supposed to do, especially if it used to be chaos.
I make mistakes. I change my mind when I'm wrong. I think business should genuinely be fun, not just tolerable, and I'll prove it at some point during whatever we do together.
I'll make the boring parts interesting. I'll tell you when something isn't going to work before you spend money on it. I'll be straight with you because that's faster than being diplomatic.
Boring gets a bad reputation. Most of what makes a business feel lighter is not exciting to build. But it is genuinely satisfying to have running. I've been known to make this stuff interesting enough that people start looking forward to it, which surprises everyone including me.
What you get is someone who's actually curious about your specific situation, not a framework applied to it, not a template stretched over it. Your business, your week, your brain.
My promise
- I won’t recommend something I haven’t tested.
- I’ll tell you when it’s not the right fit, even if it’s something I sell.
- I won’t add complexity for its own sake. If it’s hard to use when you’re tired, it’s wrong.
- I’ll be honest before I’m polite.
- I’ll make you feel, at least once, like “oh, this is so much easier than I thought it had to be.”
Common questions
Questions people actually ask
Start with what you already know is broken.
Run a free diagnostic. Eight minutes. Get a personalised read on exactly where your business is leaking before you spend anything.
sarah@simplifywithsarah.com