Stop guessing your numbers. Or stop your buyer guessing theirs. Two calculators, one builder.
One angle is internal: a defendable rate or quote your team can run the same way every time. The other is external: an interactive tool on your site that shows the cost of waiting and the return on hiring you. Pick the job. The wizard builds it.
INTERNAL
Defendable pricing and quoting
EXTERNAL
Pre-sell with ROI and cost of inaction
EMBEDDABLE
One HTML file, no developer
Before we start
Your report will be personalised for you. We will send a copy to your email so you do not lose it.
The difference
Three weeks of building a quoting spreadsheet, or paying a developer to build a calculator that still does not pre-sell anything.
Twenty minutes of answering questions and walking out with a calculator your team can use or your prospects can run.
Who this is for
Who this is for
You either quote work off feel and suspect you are undercharging, or you have a website that does not pre-sell anything before the call. This builds the calculator that fixes whichever one you have. Internal: a defendable rate or quote your team uses the same way every time. External: an interactive tool that shows the cost of waiting and the return on hiring you.
The problem
Two quiet problems. The same fix.
Internally, you are pulling numbers out of thin air. You cannot explain why your rate is your rate, your team prices the same job three different ways, and the suspicion of undercharging never quite goes away. Externally, your proposal sits in the prospect inbox doing nothing. They have no way to feel the cost of waiting and no way to see the return on hiring you, so the call becomes a convincing exercise instead of a confirming one. A calculator solves both. One puts the working on the screen for your team. The other puts the working on the screen for your buyer.
Sound familiar?
If any of these land, you are in the right place.
"I am pulling rates out of thin air and hoping they land."
"I cannot explain why my rate is my rate without sounding defensive."
"I quote off feel, then resent the work for two months."
"I suspect I am undercharging but I have no way to prove it to myself."
"My proposals sit in the prospect's inbox doing nothing."
"I want the buyer to feel the cost of not moving, before the sales call."
"I want a number on screen, not a slide deck."
"I need it to embed cleanly in my site without hiring a developer for the integration."
Before and after
What changes when you use this tool.
Quoting in your head and hoping the number lands.
A pricing calculator that lands the same defendable number every time.
A proposal PDF the prospect skims and forgets.
An interactive ROI tool that shows them the number in their own inputs.
A flat rate you cannot defend without sounding defensive.
A rate with the working shown, so the conversation moves on.
What you get
Included in every report
A defendable pricing or quoting calculator your team can run the same way every time
Or an external cost-of-inaction and ROI calculator that pre-sells the work before the call
A live preview on the right that updates as you build, with mobile, tablet and desktop toggles
One self-contained HTML file you can host or embed anywhere
Brand colours and fonts applied as proper design tokens, not hard-coded once and forgotten
Optional lead capture wired to your CRM and any webhook you point it at
Embed instructions for WordPress, Webflow, Squarespace, Wix, Framer, Google Sites and SharePoint
Internal calculators stop the guessing. External calculators do the pre-selling.
Most quoting happens in someone is head. The price changes depending on the day, the mood, and how much the operator likes the client. An internal calculator removes that variance. You walk through the inputs once, you land on a number you can defend, and your team runs the same logic every time. An external calculator does a different job. It sits on your site and lets the prospect see, in their own numbers, what waiting actually costs and what acting actually returns. Both are the same tool. The difference is who is looking at the screen.
How it works
Three steps. No account required.
Pick the industry and the job
Tell it whether the calculator is for your team (pricing, quoting) or for your prospect (ROI, cost of inaction).
Agree on the angle
The AI returns a few concept options grounded in your industry. You pick the one that matches the conversation you want to have.
Edit the blueprint
Inputs, outputs, formulas. Pre-filled by the AI, fully editable, validated as you type. Math tab shows the working.
Brand it
Fonts and colours applied as design tokens. Auto-harmonise from your industry if you do not have a palette ready.
Generate, check, ship
AI checks the formulas and the mobile layout. Then download the single HTML file or copy the embed snippet.
Next step
Want help fitting the calculator to the funnel?
A calculator on its own does not move pipeline. The Do & Done Business Club is where we work out where it sits, what gets sent to leads that finish it, and how the internal version feeds the external one.